大众传播、公共关系专业理学学士学位
Public Relations engages students in courses that build knowledge and skills in today's multicultural domestic and global 公共关系 industry. Students learn the importance of and 流程 behind building and maintaining mutually beneficial relationships between organizations and target publics through effective interactive communication. Students also gain hands-on experience in media relations, 社区关系, and employee relations through 青石-公共关系公司 and experiential and service learning projects for private, 非营利组织, 企业, 以及公共部门的客户.
重要的链接:
For more information, please see the 学术目录. 为学生规划学习课程提供指导的课程图， is available for download in the 课程选项卡 下面.
公共关系专业, building upon a foundation in mass communications and ethics, progress through a robust curriculum that helps them master the essential skills necessary to be successful in a technologically connected and global communications environment.
Through experiential learning, 学生们所参加的课程有助于增进交流和建立互利的关系, writing and presentation skills, 了解商业实践中的公共关系和媒体, and use technological advances that aid in effective communication in today's multicultural domestic and global 公共关系 industry. 学生学习公共关系规划和情况分析背后的过程的重要性, 战略发展, and the application of interactive communication. Students also gain hands-on experience in media relations, 社区关系, crisis planning and management, employee relations and 公共关系 运动的发展 and key message strategy through classroom instruction and 青石-公共关系公司. 青石 为学生提供参与私人服务学习项目的机会, 非营利组织, 企业, 以及公共部门的客户.
职业发展机会
Link to Additional Career 信息:
http://www.buzzfile.com/Major/Public-Relations
外部资源
程序的位置
卡罗敦校园
交付方式
面对面
认证
澳门新普京注册是由美国南方大学协会认证的 Schools Commission on Colleges (SACSCOC).
信用和转让
Total semester hours required: 120
This program may be earned entirely face-to-face. 然而, depending on the courses chosen, 学生可以选择部分或全部在线学习课程.
省钱
澳门新普京注册经常被评为同类大学中最实惠的认可大学之一, regardless of the method of delivery chosen.
Details
- Total tuition costs and fees may vary, 取决于学生选择参加的课程的教学方法.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, 根据学生的居住情况(非居民收费更高).
- 完全或完全在线课程的学费和费用因课程而异. 参加在线课程的学生不需要支付非居民学费.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, 他/她将支付所有强制性校园费用和较高的学费费率.
- For cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
学生有各种各样的经济援助选择, including scholarships and work study programs. 参观 Office of 金融援助's website 了解更多信息.
课程
公共关系专业的课程安排如下. More information may also be found at Bachelor of Science in Mass Communications 或者你的 本科目录.
下载
一般
这些课程是所有大众传播专业的必修课. In addition to the 一般 courses 下面, 6 hours of Foreign Language (1000 or 2000 level) and 3 hours of a Humanities or a Social Science elective must be completed (18 total hours):
A study of the principles and practice of public speaking with an emphasis on the organization of material and the vocal and physical aspects of delivery in various public speaking situations.
一个介绍性的, yet critical examination of the historical development, 派拉蒙经济公司, 法律/政策, 道德, 政治, and social effects issues concerned with mass media, i.e., 书, 报纸, 杂志, 录音, 广播, 电影, 电视, 互联网, 公共关系, 和广告. Particular attention given to competition, 收敛, and mass media's impact on society, as well as society's impact on mass media.
主要的古典和当代伦理哲学的考试. 伦理决策模型在媒体问题中的澳门新葡京官方网站, particularly freedom of speech, 经济压力, 侵犯隐私, 以及公众的权利.
主要要求
These courses are required for Mass Communication majors with a concentration in Public Relations (24 total hours):
学生将学习记者做什么，他们如何做，以及如何自己做. The course investigates procedural, legal and 道德 ramifications of newsgathering, introducing feature style methods and instructing students how to write news briefs and inverted pyramid stories for publication using AP style.
对现代公共关系的角色、责任和潜力的调查. 包括开发有效的公共关系项目所需的基本技巧.
Analysis of 公共关系 cases and situations. Includes analysis of application of principles, 流程, and theories of 公共关系 to case management.
公共关系管理为学生提供有关关键概念的见解, 理论观点, essential skills and abilities, and critical thinking and problem solving skills necessary for effective communication within an organization and with its stakeholders. Topics include issues management, 风险管理, 关系管理, crisis planning and preparation, 案例研究, and developing communication plans.
Practical experience with the student-managed 公共关系 firm that primarily includes hands-on experience through service learning and experiential learning projects for private, 非营利组织, 以及公共部门的客户. Emphasis is placed on strategic planning, 研究, 数据分析, 运动的发展, 文案, 宣传设计, 以及在传统和数字媒体平台上使用社交媒体. Repeatable; Maximum of 3.大众传播专业可修0个学时.
This 公共关系 capstone course applies knowledge and skills learned in previous 公共关系 courses in the planning, 执行, and evaluation of a client campaign. Provides students the opportunity to gain a positive client evaluation and a quality product to use in their portfolios.
A study and application of principles and techniques for writing across traditional and emerging digital media platforms. 强调公共关系的信息和有说服力的写作.
Examination of the legal context regulating print, 电信和电子媒体以及广告和公共关系行业. 强调诽谤，诽谤，隐私，版权，澳门新葡京官方网站自由/公平审判和淫秽法. This course is restricted to Seniors.
A survey of qualitative and quantitative 研究 methods, 数据分析 and reporting procedures, including opportunities to conduct, 分析, 评估, 解释, 交流研究.
主要选择
除了以上, Mass Communication majors with a concentration in Public Relations should select among the following recommended COMM electives (12 total hours):
报纸和其他印刷出版物的基本编辑和化妆程序. 包括文字编辑，标题写作，页面化妆，和基本的图形原则.
This course is an introduction to 广播 and audio technology as well as 广播 program and audio production techniques through lecture and laboratory experiences. Students will learn how to operate basic 广播 and audio equipment and develop basic 广播 and audio production skills by producing several projects.
Instruction in the operation of 电视 studio and digital video technology and introduction to the production of 电视 and digital video messages. Emphasis on electronic newsgathering, 电视 studio production, and digital video editing techniques.
介绍数字社会媒体的基础、澳门新葡京官方网站和技术. 开发博客和其他社交媒体内容的实践经验的机会, and exploring the relation of these emerging technologies to traditional mass communication media within society.
关于大众传媒关系的学术调查与批判性分析, 公共关系, 以及被选定的人群，他们被给予了次要的关注, i.e., 少数民族, 女性, 低社会经济阶层, and those who are aging or have physical disabilities. 强调媒体和公共关系在表现方面的文化影响, 观众的影响, 以及行业人口统计, as well as media literacy and advocacy.
Practical experience with the student-managed 公共关系 firm that primarily includes hands-on experience through service learning and experiential learning projects for private, 非营利组织, 以及公共部门的客户. Emphasis is placed on strategic planning, 研究, 数据分析, 运动的发展, 文案, 宣传设计, 以及在传统和数字媒体平台上使用社交媒体. Repeatable; Maximum of 3.大众传播专业可修0个学时.
一个实践, 监督, 有媒体工作经验，能够澳门新葡京官方网站和测试知识和技能, and to network with professionals. Internship must be approved by internship coordinator. 要获得批准，实习必须提供数字媒体方面的体验式学习 & 娱乐、电影 & 视频制作, 澳门新葡京官方网站, and/or Public Relations; require majors to intern 45 hours for each credit hour enrolled or 135 hours if enrolled 3 credit hours; assign interns an immediate supervisor who has academic credentials and/or professional experience in the discipline. Additional Prerequisites: Major; Junior or Senior; minimum of nine credit hours of COMM 3000-4000 level courses and Major GPA of 2.5 or above and Permission of Instructor required.
准入指引
每个澳门新普京注册学位课程都有特定的要求，您必须满足这些要求才能注册.
- 完成网上申请. A one-time application fee of $40 is required.
- Official transcripts from all schools attended. 官方成绩单由地区或国家认可的机构发送.
- 验证与这里确定的特定人群相关的特定需求: 大一新生 成人学习者 转移 国际 家学校 联合/双招生 瞬态 审计师 Post-Baccalaureate Non-Degree Seeking 重新接纳
录取程序清单
- 审查 入学要求 针对特定人群的不同节目和指南(非传统), 转移, 瞬态, 家学校, 联合招生学生, 等).
- 查看重要的截止日期:
- Fall semester: June 1 (undergrads)
- Spring semester: November 15 (undergrads)
- Summer semester: May 15 (undergrads)
See program specific calendars here
- 完成网上申请
本科 招生 Guide
本科申请
本科 国际 Application - Submit $40 non-refundable application fee
- 提交正式文件
Request all official transcripts and test scores be sent directly to 澳门新普京注册 from all colleges or universities attended. 如果成绩单邮寄给你，它不能被视为正式的，如果它已经打开. Save time by requesting transcripts be sent electronically.
本科 & Graduate Applicants should send all official transcripts to:
Office of 本科 招生, Murphy Building
澳门新普京注册
枫树街1601号
卡罗敦, GA 30118-4160 - Submit a Certificate of Immunization, if required. If you will not ever be traveling to a 澳门新普京注册 campus or site, you may apply for an Immunization Exemption. 联系 免疫职员 按照你的要求.
- Check the status of your application
Specific dates for 招生 (本科 Only), 金融援助, 费用支付, 登记, 学期开始/结束日期, 期末考试, 等. 都可以在 独家报道.
The Accrediting Council on Education in 澳门新葡京官方网站 and Mass Communications requires that graduates of accredited programs be aware of certain core values and competencies and be able to:
- apply the principles and laws of freedom of speech and press, 在全球背景下, 以及邀请ACEJMC的机构所在的国家;
- demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
- demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, 种族, 性别, sexual orientation and ability, 国内和全球, across communication and media contexts;
- 使用适当的工具和技术，有效和创造性地呈现图像和信息;
- 正确、清晰地书写适合通信行业的形式和风格, audiences and purposes they serve;
- 表现出对职业道德原则的理解，并以职业道德追求真理, 精度, 公平和多样性;
- apply critical thinking skills in conducting 研究 and evaluating information by methods appropriate to the communications professions in which they work;
- 有效、正确地运用基本的数值和统计概念;
- 批判性地评估自己和他人的工作的准确性和公正性, 清晰, appropriate style and grammatical correctness;
- 澳门新葡京官方网站适合他们工作的通信专业的工具和技术.